Work Location: Mumbai
Overview:
As part of the product team in DMart Ready, you will be the custodian of user’s search experience (App + Web). You will design and implement a seamless journey for new users as well as returning customers from the search perspective. You will also the own the end to end implementation for the Search feature.
Key Responsibilities:
1. Analyze data from analytics tools, user feedback and business units to understanding the current search solution and shortcomings.
2. Work with internal tech teams and external vendors to chalk out a roadmap to improve search results and introduce new features.
3. Write PRD’s, conduct UAT and take new developments to production.
4. Continuously monitor search performance and implement changes to improve discovery for customers and revenue for business.
5. Own all search related configurations like synonyms, replacements, tags etc.
KRAs and Tracking:
1. Improvement in the following metrics.
a. Add to Cart Rate.
b. Increase in Add to Carts per User.
c. Improve Search led conversions.
d. Increase in overall conversion.
e. Decrease in search misses.
f. Decrease in Search exists.
Desired Profile:
1. 4-8 yrs experience as a Business Analyst/ Product Manager preferably in ecommerce domain.
2. Experience in writing BRD/ PRD/FRDs.
3. Ability to work with multiple stakeholders from QA, Dev, Business teams to plan and execute GTM for new features.
4. Comfortable in writing basic queries, analyse numbers to derive actionable insights.
5. Prior experience in search projects is mandatory.