A mid-sized e-commerce retailer that uses WhatsApp as a primary communication tool with customers
Ecommerce Retail
Retail products on ecommerce platform
An increasing customer base compelled the company to streamline WhatsApp marketing approach and reduce operational bottlenecks
The team manually created, sent, and tracked WhatsApp messages, causing delays, high dependency, and poor scalability
No system existed to track key metrics like open or response rates, so decisions relied on guesses, not data
Manual monitoring of WhatsApp rules was tough, increasing the chance of violations and penalties
Messages were one-size-fits-all with little personalization, resulting in low customer engagement or conversion
Messages were sent without timing strategy, leading to missed opportunities and lower engagement
INTECH streamlined campaign workflows by automating message creation and performance tracking, which accelerated management and reduced errors for smoother execution
Solution enabled use of texts, images, videos, and documents made campaigns more engaging and increased customer interaction
Built-in checks ensured strict adherence to WhatsApp policies, reducing the risk of violations and avoiding penalties or account suspension
Real-time data on delivery, opens, and interactions helped the client make informed decisions and optimize campaign results
Used to build custom iOS apps, delivering fast, responsive, and user-friendly campaign management tools
Enables smooth WhatsApp integration, automates message delivery and supports rich media for better customer engagement
A cloud NoSQL database offering flexible, secure storage that ensures quick access to real-time data
Personalized content raised message open rates
Automation halved campaign management time, saving 25–30 hours each week
Automated timely and personalized messaging increased customer responses
Customized content and optimized messaging drove a noticeable rise in message engagement
Automation significantly reduced the time spent in managing campaigns. This freed up a lot of time for the team to focus on a more strategic role
Scheduled and automated messages built higher customer interaction and ensured quicker responses
You’re one step away from building great software. This case study will help you learn more about how Simform helps successful companies extend their tech teams.
Discover cutting-edge ideas and insights from the world of technology and business.
You’re one step away from building great software. This case study will help you learn more about how Simform helps successful companies extend their tech teams.
