Optimizing a Grocery eCommerce App for a Seamless Shopping Experience

A grocery eCommerce application needed a complete UI/UX makeover and feature enhancement to stay competitive in the market. INTECH implemented a strategic modernization plan to enhance their user engagement, streamline shopping operations, and boost revenue generation.

The client is a leading virtual supermarket chain offering a wide range of household and personal products. Their goal is to provide a seamless and efficient shopping experience to their users purchasing groceries online.

Despite a growing customer base, the platform faced usability challenges that hindered their engagement and retention. The client wanted to revamp their mobile application to align with new-age eCommerce standards. 

Here’s are some of their key challenges: 

1. Outdated Interface:

The design failed to meet user expectations and was behind competitors in visual appeal.

2. Limited Search Functionality:

The search experience was basic, with no structured layout. Users struggled to find products quickly due to the absence of interactive widgets and quick-buy features.

3. In-App Notifications Blocked by System Restrictions:

Users often disabled system-level notifications, preventing them from receiving critical order updates.

4. Lack of Stock Transparency:

Out-of-stock and low-stock items were not clearly indicated, leading to incomplete transactions.

5. No Real-Time Order Status on Home Page:

The absence of a quick-access order update feature created frustration.

6. Limited Online Payment Options:

The existing payment system did not offer multiple payment methods. Customers preferred UPI, card payments, and other digital options, which were not fully integrated.

7. Customer Retention Issues:

Dormant users were not actively re-engaged.

Team INTECH implemented a comprehensive modernization plan to enhance the app’s usability, streamline order management, and improve customer retention.

To ensure a smooth transition without disrupting the existing user base, we adopted a phased approach.

1. UI/UX Enhancement:

We focused on UI/UX enhancements by redesigning the home page, cart, and search pages to provide a more modern and intuitive experience. Usability testing was conducted to refine navigation and improve the overall layout.

2. Search & Cart Optimization:

Next, we aimed at optimizing search and cart functionality. We introduced a widget-based search to enhance product discovery and implemented real-time stock indicators in the cart, helping users make informed purchasing decisions.

3. Payment & Notifications Update:

Upgraded the payment and notification systems. Razorpay was integrated to ensure smooth and secure transactions, while in-app notifications were implemented to enhance user engagement and keep customers informed.

4. Order Tracking & Customer Retention:

Improved order tracking and customer retention efforts. Quick order status updates were enabled directly on the home page, allowing users to track their purchases effortlessly. 

Additionally, a customer re-engagement campaign was launched, offering delivery fee waivers to encourage repeat purchases.