Online supermarket based in the U.S. that delivers millions of people a wide range of everyday essentials
Online shopping and grocery retailing through iOS and Android
Large product selection, fast delivery, and reliable delivery based on mobile-first shopping platform
Substitute old UI/UX and low functionality with new, high-converting mobile application experience
The old-fashioned layouts and unbalanced user experience slowed down the browsing process, increased the bounce rates, and weakened the mobile performance
There are no filters, suggestions, or ranking logic to make searching and discovery of products frustrating and time-consuming
This was the reason that users would frequently find out of stock merchandise towards the end of a checkout, resulting in a dropped cart
Missing preferred local methods like UPI or wallets created checkout friction and abandoned transactions
Absence of automated triggers or personalized offers limited repeat purchases and customer lifetime value
Clean information structure, mobile-first designs, and fewer steps throughout the homepage, PDP, cart, and checkout
Intelligent search and relevance ranking, filters; add/edit to basket with one-tap
Inline availability, low-stock flags, and restock cues across listings, PDP, and cart
Razorpay-enabled UPI, cards, and wallets; saved methods and one-tap repeat checkout
FCM-driven order updates, offers, and status alerts that users reliably receive
Behavior-triggered incentives for dormant cohorts to increase repeat purchases and LTV
PCI-compliant gateway enabling UPI, cards, and wallets; boosts success rates, supports one-tap repeat checkout
Single codebase for iOS/Android; native-feel performance, rapid releases, consistent UX at scale
Real-time, relevance-ranked results with typeahead, synonyms, and filters; accelerates product findability
System-independent push and in-app alerts; dependable order updates and targeted re-engagement
Intuitive navigation and modern layouts encouraged longer sessions and frequent usage
Optimized search, simplified cart management, and faster checkout improved purchase completion rates
Real-time stock transparency and flexible payments minimized drop-offs
Personalized re-engagement flows boosted repeat orders and customer lifetime value
Automated analytics dashboards replaced manual tracking and accelerated decision-making
Live funnel analytics exposed friction points and guided rapid, high-impact fixes
Modern UI and intuitive flows extended session length and repeat usage
Real-time dashboards replaced manual reporting, enabling continuous optimization
Streamlined discovery, cart edits, and checkout lifted completion rates
Early stock status and flexible payments reduced last-mile drop-offs
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You’re one step away from building great software. This case study will help you learn more about how Simform helps successful companies extend their tech teams.
