Dragon Mart, Dubai's flagship marketplace housing 6,000+ independent stores serving residents, trade buyers, and visiting shoppers at national scale
Large-format retail and multi-category marketplace (B2C/B2B) spanning fashion, electronics, home, tools, and lifestyle
Vast, value-driven assortment aggregated under one destination; high footfall and an extensive vendor ecosystem requiring consistent standards
Extend the physical marketplace online with a scalable multi-vendor platform and mobile app multilingual UX, secure payments, last-mile integrations, and centralized oversight for vendors, orders, and SLAs
Thousands of SKUs across 6,000 stores needed standardized attributes, imagery, and variants to prevent duplicates and preserve search/filter quality
Diverse seller capabilities required simple dashboards, approvals, and role-based access to ensure compliant listings and reliable fulfillment
Cards, wallets, and COD demanded secure, low-friction flows with fraud checks and graceful fallbacks to reduce abandonment
Multiple couriers, variable rates, and UAE-wide coverage needed smart routing, live tracking, and alerting for timely resolution
Arabic/English parity required localized navigation, search facets, and synchronized translations across frequent catalog updates.
Dashboards for product uploads, pricing, inventory, orders, and settlements with role-based access and approvals
Standard attributes, variants, and media templates ensure consistent PDPs, strong filters, and duplicate prevention.
Native Arabic and English navigation, search, and content workflows keep frequent catalog changes in sync.
Cards, wallets, and COD with tokenization, fraud screening, retries, and finance-friendly settlement exports.
Courier integrations for rate shopping, labels, live tracking, and SLA alerts across UAE coverage.
React Native app enabling fast browse, notifications, checkout, order tracking, and easy returns
In-session chat, status notifications, and streamlined RMA flows to reduce friction and build trust
Real-time dashboards for sales, inventory, vendor KPIs, fulfillment performance, and exception management
Marketplace engine for vendor onboarding, catalog, promotions, and order workflows with role-based controls and approvals
Secure, modular services for products, inventory, checkout, and reconciliation with auditability and high performance
Native mobile experience enabling browse, notifications, checkout, tracking, returns, and support chat
Cards, wallets, COD, fraud checks, settlement exports; courier APIs for labels, tracking, and SLA webhooks
Pipelines, gated releases, automated testing, and rollback for reliable, incremental delivery
Arabic/English content operations and real-time dashboards for sales, inventory, vendors, and fulfillment KPIs
Rapid demand capture driven by intuitive discovery, secure checkout, and mobile-first journeys
A scalable acquisition engine converting physical footfall into loyal digital customers
Consistent traffic sustained by search relevance, promotions, and app notifications
Multi-tender payments and courier integrations unlocked delivery coverage across regions
Standardized listings, approvals, and dashboards accelerated onboarding and catalog depth
Live tracking, easy returns, and chat support reduced friction and boosted repeat purchases
50,000+ orders within weeks and 25,000 daily visits proved marketplace fit at scale
250,000 registered shoppers built a repeatable engine for growth and retention
Streamlined discovery, multilingual UX, and secure checkout reduced abandonment
Real-time dashboards for sales, inventory, vendors, and SLAs improved decision speed
Courier integrations, tracking, and alerts tightened on-time delivery and customer trust
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You’re one step away from building great software. This case study will help you learn more about how Simform helps successful companies extend their tech teams.
