Fast-growing digital retailer with strong regional footprint across web and mobile
Online retail with last-mile delivery and marketplace/vendor partnerships
Broad, multi-category catalog with reliable fulfillment and pickup options
Replace manual, developer-led promotions with an intelligent, real-time system that empowers vendors, ensures consistent storefronts, and keeps customers engaged across locations and devices
Marketing relied on engineers for banner/layout changes, delaying launches and blocking rapid A/B tests
No central self-serve portal; partner promotions were inconsistent, delayed, or missed
Lacked targeted notifications and personalization, so customers overlooked live offers
Inconsistent status made collection confusing and spiked repetitive support queries
No unified, real-time analytics; optimization and budgeting relied on guesswork
JSON-driven layouts auto-refresh on schedule, publishing banners across web and mobile without code changes; enables rapid A/B variants and time-bound campaigns
FCM-powered, cross-platform alerts deliver targeted promotions in real time; boosts CTRs, reactivation, and conversion
Secure portal for uploads, previews, and submissions with brand/size guardrails; accelerates co-marketing and reduces engineering handoffs
Store managers update live pickup status; improves customer wayfinding and lowers repetitive support queries
Deep links and event tracking surface high-performing placements and cohorts; marketing optimizes in-cycle with clear ROI visibility
Secure, auto-scaling infrastructure with centralized logging/monitoring; ensures high availability and predictable performance for banner and document services
Cross-platform, targeted push delivery; enables real-time, personalized offers that lift engagement and conversions
Versioned changes, gated deployments, and rollback; accelerates safe rollouts and shortens campaign iteration cycles
Data-driven schema for instant storefront updates; removes code dependency and supports rapid A/B variants at scale
JSON-driven layouts automate banner publishing and cut ops workload
Fresh storefronts and targeted push keep offers front and center
Live activation reduces WISMO queries and improves last-mile experience
Centralized updates ensure brand consistency across web and mobile
Deep-link tracking surfaces high-performing banners, cohorts, and placements for rapid optimization
Automated JSON layouts deliver a 60% cut in promotional updates
Real-time banners and targeted pushes drive 3X visibility
Live activation improves wayfinding by 40%, lowering support load
Centralized updates keep storefronts consistent across web and mobile
Deep-link analytics surface top banners, cohorts, and placements
You’re one step away from building great software. This case study will help you learn more about how Simform helps successful companies extend their tech teams.
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You’re one step away from building great software. This case study will help you learn more about how Simform helps successful companies extend their tech teams.
