Summary

INTECH’s WhatsApp marketing solution streamlined marketing campaign management, improved user engagement, and ensured compliance for a leading e-commerce retailer. 

About the Client

The client is a mid-sized retail business leveraging WhatsApp as a primary customer communication channel. 

Client’s Challenge

The client wanted a structured, efficient way to send marketing messages, track customer engagement, and optimize campaign performance, because their existing manual process led to inefficiencies and compliance risks.

They faced several key issues in their existing What’sApp marketing plan, like:

 

1. Manual Workflows:

 

Managing WhatsApp campaigns manually was time-consuming and prone to errors.

 

2. Limited Analytics:

 

No structured way to track message performance, leading to guesswork in marketing decisions.

 

3. Compliance Risks:

 

WhatsApp’s strict messaging policies made it difficult to ensure adherence without automated monitoring

 

4. Lack of Personalization:

 

Messages were generic, resulting in lower engagement rates.

 

5. Inefficient Scheduling:

 

No systematic approach to scheduling messages at optimal times.

The Solution

To address these challenges, team INTECH implemented a WhatsApp marketing platform with an intuitive iPad application. 

 

This solution integrated GupShup API for seamless message delivery and MongoDB Atlas for robust data storage and tracking.

Key Features
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    Automated Campaign Management: Streamlined workflows for creating, sending, and tracking messages.

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    Rich Media Support: Enabled sending text, images, videos, and documents to enhance customer engagement.

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    Compliance Monitoring: Ensured adherence to WhatsApp policies, reducing the risk of account bans.

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    Advanced Analytics: Provided insights into delivery rates, open rates, and customer interactions.

Implementation Approach

1. Assessed the client’s current marketing workflow and pain points.

 

2. Built the iPad-based application with Swift and integrated it with GupShup API.

 

3. Configure MongoDB Atlas for scalable data storage.

 

4. Conducted rigorous testing to ensure seamless messaging and accurate analytics.

 

5. Provided hands-on training to the client’s marketing team for smooth adoption.

 

Results
Using our solution, the client significantly improved their campaign performance. Here’s how
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    Ease of Use: Simplified the process of managing WhatsApp marketing campaigns with an intuitive iPad application interface.

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    Reduced Manual Effort: Automated campaign management saved hours of work per week.

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    Higher Engagement Rates: Optimized message timing led to increased open and response rates.

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    Enhanced Compliance: Proactive monitoring ensured adherence to WhatsApp’s policies.

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    Data-Driven Decisions: Real-time analytics helped refine marketing strategies.

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    Scalability: The MongoDB-backed system efficiently handled increasing campaign volumes.

Tools and Technologies Used
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    Swift (iOS Framework): Programming & Frameworks

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    GupShup API: Messaging API

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    MongoDB Atlas: Database

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    iPad Application: Platfrom

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